Despite recent developments at M2 Engineering, ODA International’s activities as a global supplier of state-of-the-art optical disc production equipment and spare parts/services remains unchanged. It’s business as usual at ODA, with machine orders being fulfilled, spare parts delivered, and service engineers dispatched.

ODA International has a fully stocked inventory of spare parts, and the service organization set up in Thailand is staffed by qualified personnel who have been fulfilling orders since ODA was founded at the beginning of this year. M2 customers should rest assured that all machine requirements will continue to be handled in a professional and expedient manner, and should therefore not hesitate to contact ODA for all of their spare parts and upgrade needs.

Possible concerns about the production of new machines are quickly dismissed by ODA President Martin Brown: “Although we regret what has happened to M2 Engineering, it has no bearing on ODA’s situation. We have had a smoothly functioning organization in place in Thailand for well over a year now, with fully equipped manufacturing facilities, reliable suppliers, and excellent testing facilities. The entire production chain has been secured and verified, with the first machines already built ready for delivery. Sustained development and top-notch service continue to be two of our main goals at ODA. Taking new orders and the ongoing development of existing machines is not a problem as all core competences had already been transferred into ODA. We would like to urge any of M2’s existing customers to contact us directly in case they have any concerns about their installed machines.”

ODA today launched its official new website. The optical disc company is the natural continuation of the optical disc operations of M2 Engineering AB, and with this fresh start, a new corporate identity was decided upon.

The website serves as the company's main outlet for news, updates, and product information, as well as in the near future a place where customers can view and order spare parts and service.

Have a look at www.opticaldiscalliance.com.

There are a number of ways service to existing customers can be extended to make the running of their businesses that much smoother. This issue was partly addressed by ODA by setting up an extensive service and support organization with offices worldwide, staffed by friendly and knowledgeable personnel. The second part is marked by ODA's plans to launch an online spare parts service.

Planned to be launched in the coming months, this online service aims to make it as easy as possible for existing ODA customers to view and order spare parts for their machines. Of course, the service will be available whenever the customer needs to order spare parts, and orders will be processed latest the (business) day after the order has been placed. If necessary, ODA's staff will contact customers who placed orders to obtain further information.

Keep an eye on ODA's website for the opening of the online spare parts service.

In order to best serve its existing and potential customers, ODA has opened five offices worldwide. These five offices form the backbone of the ODA organization, serving as the main points of contact.

The company's headquarters are located in Hong Kong, and are supplemented by offices in Bangkok, for the Asian market, Athens and Massachusetts, serving the EMEA and American markets respectively. Furthermore, ODA has established an office in Holland dedicated to the mastering side of the optical disc market.

Martin Brown, CEO, adds: "the physical locations of our network of offices doesn't in fact accurately reflect our global reach. With agents and suppliers in numerous countries, we can serve all of our customers at short notice, and with all the expertise necessary to meet any optical disc needs. Providing the best customer service possible is one of the main goals we have set ourselves at ODA, and I believe we can provide the best in the industry."

All contact details of the various ODA offices can be found at the bottom of the ODA website. Clicking on the office in question will reveal all contact details. The contact form, also present on the site, can of course also be used for information queries.

ODA will exclusively market, sell and support M2 equipment and spare parts. The transfer of the activities will be finalized and executed before 1st April 2010.

During recent years, M2 Engineering AB has invested significantly for diversification into other business areas, including solar cells and consumer electronics components. This agreement with ODA is consistent with the change in strategic focus of the company. Rick Hooper, President and CEO of M2 Engineering AB comments:

"We are accelerating our diversification into other areas and the transfer of our optical disc business to ODA means that we will able to focus fully on these new business sectors while having full confidence that our optical disc customers will continue to be fully supported by a professional and committed organization".

M2 Engineering AB will continue to manufacture optical disc equipment at the production facility in Amata Nakorn, Thailand. ODA will also establish a comprehensive service organization, including on-site support and spare parts for all photo-resist based mastering systems. Martin Brown, Director of ODA adds:

"The optical disc industry has changed dramatically in recent years, with many equipment suppliers either going into bankruptcy or simply giving up on the industry. The realistic cost structure and multi-product business model of ODA has been developed to ensure continuing professional support for all current and new M2 equipment customers. ODA will have a team of experienced replication and mastering engineers to support M2 replication equipment and all mastering systems. The primary aim of ODA is to become recognized as the one-stop service provider for optical disc equipment sales and support."

Existing M2 equipment users will be informed continually of the new contact details and ordering procedures during the coming weeks.